Since the station’s inception, the listenership and programming have grown rapidly with fans from every continent. Reggae, Dancehall, Soca, Reggaeton, Salsa, Bachata, Merengue, Zouk, Kompa are showcased on the station 24 hours in addition to "live" shows. The  mission of the station  is to spread positive “irie vibes” through the music and culture of the Caribbean.